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BA(Hons) International Events & Conventions Management

BA (Hons/Ord)
3 Years Or 1 Top Up

Building on the successful 2-year Swiss Alpine Diploma Course in Events & Conventions Management launched by Alpine Center has designed a third and final year leading to the award of the BA(Hons) Events & Conventions Management.

The aims of this top-up degree course are to provide students with an in-depth understanding of events and conventions management issues and practices, and to develop the specialist knowledge and skills required in order for students to become successful managers in the international events and conventions industry.

Career opportunities for graduates of this course exist in professional congress organizations, conference, event or destination marketing, corporate meeting planning, hotel and resort conference management, festival direction, trade shows, association meetings, cultural events, fashion shows, museum and gallery opening, concerts and carnivals
The program is offered on a full-time and part-time basis and offers two intakes in October and April.

Course Structure
Admissions Requirements
  • Event Project Management 20
    International Trends & Contemporary Issues in Events & Conventions Management 20
    Financial Management 20
    Marketing Management 10
    Entrepreneurship & Business Planning 10
    Research Methods 10
    Dissertation or Enterprise Project 30
  • Entry requirements: Holders of Higher National Diplomas or accredited Swiss Alpine Diplomas in Hotel Management, Events and Conventions Management, or Culinary Arts. We welcome applications from mature students without formal qualifications or traditional entry requirements but with relevant experience and a proficient level of English with the ability to pursue the programme successfully.


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