What you will learn

  • Hands-on skills in hotel operations including Food & Beverage Management and Rooms Division (Front Office, Reservations, Housekeeping)
  • Business acumen and management skills through the different modules
  • Soft skills including teamwork, communication, problem-solving, empathy and emotional intelligence, flexibility and adaptability
  • Creativity and innovation through the Strategic Business Project
  • Teamwork and leadership skills through practical classes, projects and presentations
  • Customer service skills
  • Entrepreneurship & Business Planning
  • Strategic Management
  • Digital Marketing

Philosophy of the Program

Swiss Alpine Center’s program of study in hospitality and tourism management requires that students learn to run a business from the bottom-up, learning the details of every department including the role and job description of each and every staff member. This comprehensive Swiss method of teaching which includes a balanced combination of practical courses mixed with management theory and applied business exercises, is what has earned Swiss hotel schools their reputation in the world of hospitality education.

Alpine’s program also enables the student to acquire the business skills necessary to manage a hotel operation profitably, while at the same time adhering to world class hospitality standards.

Besides business skills, students enrolled on the Swiss Alpine Diploma in Hotel Management acquire soft skills that are of utmost importance to the hospitality industry. These include attention to detail, flexibility, reliability, teamwork, immaculate presentation, leadership skills, innovation and above all exceptional customer service skills. Students are evaluated on their professional attitude as this plays an important role in hospitality.


The International Hospitality Management programme comprises a number of core management and hospitality specific modules as you will see in the curriculum of each year below.

One of the big advantages of studying hospitality management is the transferable skills gained through such an education. Simply put, transferable skills are those that can be applied to, and are in demand by, businesses not necessarily under the umbrella of hospitality and tourism services.

In general, they are technical skills such as communications technology, people skills, sales and marketing skills, human resources, finance, accountancy skills, strategic business, and entrepreneurship. Some of Alpine’s graduates can be found working successfully in non-hospitality/tourism occupations belonging to the service management industries also known as the experience economy, including telecommunications, training and education, banking, consultancy, human resource consultancy, sales and marketing, finance, and television and broadcasting to name a few.

Dual Qualifications

Cardiff Metropolitan University validated the Alpine Center program of study in 2012 at City Unity College. Students who join the Alpine Center program in Switzerland will have the opportunity to earn a British Bachelor's degree in International Hospitality & Tourism Management, awarded by Cardiff Metropolitan University as top-up at City Unity College in Greece.

Our students have the unique opportunity of graduating with dual qualifications: a Swiss Alpine Center Diploma and a BA(Hon) from Cardiff Metropolitan University. This makes our students very competitive and employable.

Course Structure


  • Food and Beverage Service Management
  • Room Division Operations
  • Academic Research & Writing I: Critical Perspective
  • Diversity and Social Inclusion for Hospitality & Tourism
  • Hospitality & Tourism Business Environment
  • Finance for Hospitality & Tourism Managers
  • Managing People and Organisations
  • Industry Placement (Internship)


  • Strategic Business Project
  • Hospitality Operations & Control Management
  • Academic Research and Writing II: Structure and Process
  • Marketing for Hospitality and Tourism
  • Financial Planning For Business
  • Human Resource Management in Hospitality and Tourism
  • Work Experience with Personal Development Planning
  • Law and Ethics in Hospitality and Tourism
  • Industry Placement (Internship)

YEAR 3 (Top Up in Greece)

  • Digital Marketing and Public Relations for Hospitality and Tourism
  • Entrepreneurship & Business Planning
  • Revenue Management
  • Tourism Planning and Development
  • Corporate Finance
  • Hotel Logistics
  • Dissertation
  • Enterprise Project
  • Strategic Management for Hospitality and Tourism
  • HR Strategy and Professional Practice

Who this course is for

Individuals aspiring for careers in hospitality management in various positions and segments of the hospitality and tourism industry:

  • Hotel operations: front office, rooms division, food & beverage, events;
  • Hospitality management: HR, finance, marketing, real estate, public relation;
  • Events & Conventions: venue management, event planning, sales, retail, VIP services; Luxury: private charters;
  • Food & Beverage: fine dining, catering, sommeliers;
  • Health & Wellness: spas, fitness, private clinics, retirement living, hospitals;
  • Cruise Lines: all the above but on cruise lines;
  • Online & technology: OTA’s;
  • Other roles: hospitality consultancy, project management, R&D, education, start-ups.

The only source of knowledge is experience. At Swiss Alpine Center we provide it!


What our Alpiner’s Say:

Hospitality Management was not my first choice but it was my final one, I had a passion to work with the people and help the environment. ...read more

The biggest thank you to all to all my lecturers over the years. You were the best I could ever hope for! ...read more

Alpine Center: a solid ground to take off towards Hospitality Management.  3 great years that will always stay in my mind! ...read more

I'm excited to apply my knowledge to grow our enterprise and seek out expansion opportunities. ...read more

Sandra Preye Nelson Charpidou-BA(Hons) International Hospitality & Tourism Management

Sandra Preye Nelson Charpidou

BA(Hons) International Hospitality & Tourism Management 2020

The program of study is so comprehensive that now at the end of my studies I can’t just believe how much I have learned about the details that are so important and make a difference in a successful hotel operation. ...read more

I’ve been given the opportunity to meet people from all over the world who soon became like my second family, as well as the doorstep to travel the world both while I study and later when I begin working. ...read more

I hold two qualifications:  A Swiss Diploma in Hotel Management from Alpine Center and a Bachelor of Arts (Honours) Degree in Hospitality and Tourism Management. ...read more

I have completed my most unforgettable internship in the luxurious 5-star St Regis Hotel in Doha, Qatar:  a 5 months’ internship filled with challenges, learning new skills and techniques ...read more

I advise newcomers to remain open-minded, embrace diversity, and cultivate strong relationships with every member. ...read more

Panagiotis Grigoriou-Swiss Alpine Diploma in Hotel Management

Panagiotis Grigoriou

Swiss Alpine Diploma in Hotel Management 2019

I find the training I have received at the Four Seasons Astir Vouliagmeni, prior to its opening, most inspiring. I feel privileged and can foresee a brilliant career ahead of me. ...read more

I would highly recommend Alpine Center to potential students who wish to build a career in the challenging world of hospitality, and to gain international work experience. ...read more

Alpine Center gives great opportunities to its students, and as a Culinary Arts graduate I really want to thank all the teachers as they have done the best job. ...read more

Swiss Alpine Center, one of the premier Hospitality & Tourism Business Schools in Europe, was my first and final choice when I decided to further my education. ...read more

Patrick Loutfi-Spa Management Specialization

Patrick Loutfi

Spa Management Specialization 2010

Alpine Center provides courses that cover a wide and valuable range of issues concerning the spa industry and how to operate a spa facility efficiently and effectively. ...read more

My learning experience was beyond expectations. I obtained a sound grasp of the global event industry and advanced my skills in event management. ...read more









Decades of Experience