A 5-Course Diploma of Specialization in Events & Conventions Management by Distance Learning

Aimed at those planning to work in, or are already working in the events industry, this Distance Learning course provides students with an in-depth understanding of strategies and requirements for the creation and design of all types of events including meetings, conferences, conventions and special events. Students will learn principles of researching, planning, managing and delivering events as well as budgeting, venue selection, marketing and selling strategies. Students aspiring to assume management positions in the events and conventions industry will also acquire the skills and competencies needed to effectively manage the event workforce.

From recruiting and training, to communicating and motivating employees working in this fast paced industry, the course explores the operational and strategic issues that apply to the management of human resources in each of the major event areas. The course further covers trends and issues in destination and venue marketing, strategic marketing planning and ROI as well as future challenges, opportunities and supply-side developments.


Available Courses

  • Description

    The course is a comprehensive introduction to the rapidly expanding field of Convention, Event, Incentive, Corporate Hospitality and Exhibition Management. It familiarizes students with the main actors on both the demand and supply sides of this exciting field of the hospitality industry, discusses the role of intermediaries in bringing the two sides of the market together and identifies contemporary and future trends in business travel.

  • Description

    The course provides an in-depth study of the principles and practices associated with researching, planning, managing and delivering events and conventions. It discusses the key components for staging an event, from its original concept to its evaluation. It covers topics ranging from initial budgeting to venue selection, from food and beverage requirements to transportation, providing a holistic and hands-on approach both to students and events managers.  

  • This course examines in depth the strategies and requirements for the creation and design of special events. As competition among meeting planners increases, the need to design memorable and extraordinary events is a major concern for professionals involved in this field. This course familiarizes students with the basic principles of design, effective procurement, coordination and implementation of all the products and services, that will bring an event to life. 

  • Description

    This course provides a complete insight into the marketing and promotion of destinations and venues for conference, convention and business events. It examines the marketplace and explains how its components and players interact, highlighting the increasing complexities and dynamics of the international meeting industry. This course covers key areas in marketing, such as trends and issues in destination and venue marketing, selling strategies, strategic marketing planning and ROI. In addition, it explores future challenges, opportunities and supply-side developments shaping this sector.

  • Description

    This course explores the operational and strategic issues that apply to the management of human resources in each of the major event areas - business, arts and entertainment, sporting and public events. It assists students in developing the skills and competencies needed to effectively manage the event workforce which may range from the event management team and paid staff, to hundreds of volunteers and numerous suppliers. It examines the various principles required to recruit, train, communicate, retain and motivate employees working in this fast paced, high stress level industry.

5 Courses

The only source of knowledge is experience. At Swiss Alpine Center we provide it!


What our Alpiner’s Say:

My learning experience was beyond expectations. I obtained a sound grasp of the global event industry and advanced my skills in event management. more

I am a proud graduate of the Alpine Centre, the Swiss Business School for Hotel & Tourism Management.   Being from Lebanon,  I chose to study at this Swiss school’s campus located in Greece. more

I gained more than I bargained for thanks to the Alpine family with the chance to interact with individuals from different corners of the world and society, network with successful professionals and organizations more

To achieve my goals, I trusted with all my heart Swiss Alpine Center, which provided me great learning opportunities, encouraged me all the way for self-improvement and rendered this lifelong education process an exciting journey that one does not want to end. more

Distance Learning is ideal for working people who want to raise the bar and move forward in their career! more

Sandra Preye Nelson Charpidou-BA(Hons) International Hospitality & Tourism Management

Sandra Preye Nelson Charpidou

BA(Hons) International Hospitality & Tourism Management 2020

The program of study is so comprehensive that now at the end of my studies I can’t just believe how much I have learned about the details that are so important and make a difference in a successful hotel operation. more

I have completed my most unforgettable internship in the luxurious 5-star St Regis Hotel in Doha, Qatar:  a 5 months’ internship filled with challenges, learning new skills and techniques more

The biggest thank you to all to all my lecturers over the years. You were the best I could ever hope for! more

I’ve loved my time here in Alpine. The course subjects were very interesting, specific in their aims and broad in their teaching. more

I would highly recommend Alpine Center to potential students who wish to build a career in the challenging world of hospitality, and to gain international work experience. more

Alexander Kyramarios-Swiss Alpine Diploma in Hotel Management

Alexander Kyramarios

Swiss Alpine Diploma in Hotel Management 2010

The fresh, exciting and relevant classes offered by Alpine Center suited my needs perfectly. more

Patrick Loutfi-Spa Management Specialization

Patrick Loutfi

Spa Management Specialization 2010

Alpine Center provides courses that cover a wide and valuable range of issues concerning the spa industry and how to operate a spa facility efficiently and effectively. more

From day one we learned to always push ourselves beyond excellence and then push some more. Its true what they say about the alpine formula: ALPINE= Professionalism + Education + Personality. more

Alpine Center: a solid ground to take off towards Hospitality Management.  3 great years that will always stay in my mind! more

I took control of my professional development and studied at my own pace and on my own schedule. Two years later I am so pleased to have learned so much and have earned the prestigious awards from both Alpine & AHLEI. more









Years of Experience