A 5-Course Diploma of Specialization in Events & Conventions Management by Distance Learning
Aimed at those planning to work in, or are already working in the events industry, this Distance Learning course provides students with an in-depth understanding of strategies and requirements for the creation and design of all types of events including meetings, conferences, conventions and special events. Students will learn principles of researching, planning, managing and delivering events as well as budgeting, venue selection, marketing and selling strategies. Students aspiring to assume management positions in the events and conventions industry will also acquire the skills and competencies needed to effectively manage the event workforce.
From recruiting and training, to communicating and motivating employees working in this fast paced industry, the course explores the operational and strategic issues that apply to the management of human resources in each of the major event areas. The course further covers trends and issues in destination and venue marketing, strategic marketing planning and ROI as well as future challenges, opportunities and supply-side developments.
The course is a comprehensive introduction to the rapidly expanding field of Convention, Event, Incentive, Corporate Hospitality and Exhibition Management. It familiarizes students with the main actors on both the demand and supply sides of this exciting field of the hospitality industry, discusses the role of intermediaries in bringing the two sides of the market together and identifies contemporary and future trends in business travel.
The course provides an in-depth study of the principles and practices associated with researching, planning, managing and delivering events and conventions. It discusses the key components for staging an event, from its original concept to its evaluation. It covers topics ranging from initial budgeting to venue selection, from food and beverage requirements to transportation, providing a holistic and hands-on approach both to students and events managers.
This course examines in depth the strategies and requirements for the creation and design of special events. As competition among meeting planners increases, the need to design memorable and extraordinary events is a major concern for professionals involved in this field. This course familiarizes students with the basic principles of design, effective procurement, coordination and implementation of all the products and services, that will bring an event to life.
This course provides a complete insight into the marketing and promotion of destinations and venues for conference, convention and business events. It examines the marketplace and explains how its components and players interact, highlighting the increasing complexities and dynamics of the international meeting industry. This course covers key areas in marketing, such as trends and issues in destination and venue marketing, selling strategies, strategic marketing planning and ROI. In addition, it explores future challenges, opportunities and supply-side developments shaping this sector.
This course explores the operational and strategic issues that apply to the management of human resources in each of the major event areas - business, arts and entertainment, sporting and public events. It assists students in developing the skills and competencies needed to effectively manage the event workforce which may range from the event management team and paid staff, to hundreds of volunteers and numerous suppliers. It examines the various principles required to recruit, train, communicate, retain and motivate employees working in this fast paced, high stress level industry.
My learning experience was beyond expectations. I obtained a sound grasp of the global event industry and advanced my skills in event management. ...read more
I am a proud graduate of the Alpine Centre, the Swiss Business School for Hotel & Tourism Management. Being from Lebanon, I chose to study at this Swiss school’s campus located in Greece. ...read more
I learned how to take initiatives, be responsible, and become a valuable team member, which is key to a successful career ...read more
I’ve been given the opportunity to meet people from all over the world who soon became like my second family, as well as the doorstep to travel the world both while I study and later when I begin working. ...read more
Distance Learning is ideal for working people who want to raise the bar and move forward in their career! ...read more
From day one we learned to always push ourselves beyond excellence and then push some more. Its true what they say about the alpine formula: ALPINE= Professionalism + Education + Personality. ...read more
The fresh, exciting and relevant classes offered by Alpine Center suited my needs perfectly. ...read more
Hospitality Management was not my first choice but it was my final one, I had a passion to work with the people and help the environment. ...read more
I have completed my most unforgettable internship in the luxurious 5-star St Regis Hotel in Doha, Qatar: a 5 months’ internship filled with challenges, learning new skills and techniques ...read more
Swiss Alpine Center, one of the premier Hospitality & Tourism Business Schools in Europe, was my first and final choice when I decided to further my education. ...read more
Alpine Center gives great opportunities to its students, and as a Culinary Arts graduate I really want to thank all the teachers as they have done the best job. ...read more
I would highly recommend Alpine Center to potential students who wish to build a career in the challenging world of hospitality, and to gain international work experience. ...read more
I gained more than I bargained for thanks to the Alpine family with the chance to interact with individuals from different corners of the world and society, network with successful professionals and organizations ...read more
Alpine Center: a solid ground to take off towards Hospitality Management. 3 great years that will always stay in my mind! ...read more
I hold two qualifications: A Swiss Diploma in Hotel Management from Alpine Center and a Bachelor of Arts (Honours) Degree in Hospitality and Tourism Management. ...read more