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Swiss Alpine Diploma in Events & Conventions Management

Diploma in Events Management
Greece, Russia
2 years

This two-year programme aims to equip individuals with the knowledge, understanding and skills required for success in employment in the Events and Conventions industry at supervisory or management level, or for progression to an undergraduate level degree programme. Individuals will acquire and develop skills that are transferable (Common skills) and will enable them to meet changing circumstances that they will encounter in their employment and the hospitality environment in general. The programme consists of two academic semesters (October to April) and two paid industry placements (May to September).


The Swiss Alpine Diploma in Events and Conventions Management programme is delivered in an actual hotel and hospitality campus, in order to offer students' opportunities to see service related practices taking place. Equal emphasis is given to acquiring knowledge on the operation and management of different departments and to applying it in a real business environment. In order to achieve this, students of the Events and Conventions Management programme, participate in various conferences, exhibitions and special events that happen in Athens.

First year students study about MICE (meetings, incentives, conferencing, exhibitions) operations such as customer service, food and beverage service, event set up and organization, venue selection, budgeting, accounting principles, and introduction to Event management. During the second year the students become more involved in the managerial aspects of Event and Convention operations and the hospitality industry in general. This involves the event management process, contracts and negotiations, vendor relations, financial accounting, human resources, organizational behavior, and Events and Conventions marketing studies.

In this way, students will get the necessary knowledge and ambition to participate in an actual industry practice placement during the summers.

Particular emphasis is placed on developing professional competences such as effective communication, information technology, customer care, teamwork, leadership etc. by incorporating relevant 'professionalism seminars' into the curriculum and assessing students on their professional attitude as well as academic performance.

Events & Conventions Management Content

The Events and Conventions Management curriculum has been devised in collaboration with City Unity College Hospitality Department's Industry Advisory Board, which provides advice and valuable insights on the necessary skills and knowledge that future professionals and leaders in this industry should possess. The exact breakdown of modules is as follows:

First Year
Second Year
  • Managerial Accounting
    Culinary Theory
    Introduction to the Events Industry
    Fundamentals of Event Management
    Customer Service & Effective Communication
    Banquet & Event Practical
    F&B Service Management
    Essential IT & Research Skills
    Hospitality & Tourism Business Environment
    Professionalism Seminar
  • Events & Conventions Sales & Services
    Event Planning & Coordination
    Event Information Systems
    Financial Accounting
    Banquet & Event Supervision
    Human Resources Management
    Hospitality & Tourism Law & Ethics
    Integrated Project
    Hospitality, Tourism & Events Marketing
    Organisational Behaviour
    Fundamentals Methods of Enquiry

  • Two paid interships......



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