Aim of the programme

The BA (Hons) Hospitality and Events Management programme aims to develop highly skilled, critically aware, and ethically responsible graduates capable of addressing complex operational and strategic challenges across the global Hospitality, Events, and Tourism sectors. It provides a strong foundation in core business functions, fosters strategic and innovative thinking, while it offers pathway specialisation in Hotel Business Management or Events and Tourism Management, thus preparing graduates to excel in dynamic global industries.

The programme promotes ethical and sustainable practices while enhancing key professional competencies, including leadership, communication, teamwork, cross-cultural awareness, and digital literacy, supporting graduates’ employability and lifelong professional development.

The Two Pathways

The international hospitality landscape has undergone significant change, particularly in the areas of tourism diversification, destination strategy, and the rapid expansion of the events sector as a core driver of hospitality revenue and employment.

In line with these sectoral developments, our industry partners, alumni, and employer network increasingly highlight that graduates require deeper, specialised skills for employment in either (a) Hospitality & Tourism Operations or (b) Hospitality & Events Planning and Delivery.

Responding to Industry Demand

The global hospitality sector is evolving from traditional hotel-focused operations to experience-driven tourism, destination management, festival and event tourism, and hybrid meetings and events.

Employers are requesting graduates who enter the workforce with specialist operational competence:

• Hospitality and Tourism: revenue management, rooms and F&B operations, destination strategy, guest experience design, sustainability, and digital marketing.
• Hospitality and Events: event concept design, digital and hybrid events, production logistics, catering management, safety and risk planning, and experiential marketing.

Offering two pathways enhances the programme’s contribution to the talent pipeline of both sectors and meets the expectations of partners such as luxury hotel brands, resorts, conference centers, DMCs, and event agencies.

List of Modules

Level 4
Rooms Division Operations
Events Experience and Design
The Food and Beverage Experience
The Hospitality Industry Operations and Trends
Academic Research & Writing I: Critical Perspective
Tourism, Hospitality and Events Accounting
Managing People, Culture and Diversity
Industry Placement 5 months

Level 5
Strategic Business Project
Academic Research & Writing II: Structure and Process
Sales and Marketing in Hospitality and Events
The Scope of the Industry and Placement
Human Resources and Talent Management
Financial Planning & Analysis
Industry Placement of 5 months
Hotel Business Management Pathway
Hospitality Management and Control
Technology & Sustainability in Hotel Management
Events & Tourism Management Pathway
Event Strategy and Execution
Destination Management, Sustainability and Ethics

Level 6

Marketing Strategy & Data-Driven Decision Making
Entrepreneurship and Business Development
Law and Ethics in T.H.E. Industries

Hotel Business Management Pathway
Revenue Management in Hotel Business Success
AI & Technology in Hotel Applications

Events & Tourism Management Pathway
Events Project Management & Logistics
Digital and Virtual Events Planning and Production

Dissertation, or the following 2 modules
Strategic Management for Hospitality and Tourism
Managing Safety, Risk, and Recovery

Programme Intended Learning Outcomes

On successful completion of the programme students should be able to demonstrate the following:

1. Critical understanding of the hospitality, tourism and events industries’ different cultural and business contexts and the ability to evaluate them.
2. An ability to explain, interpret and challenge theories and concepts used to understand the origin, purpose, meanings and development of the hospitality, tourism and events industries from a range of critical perspectives.
3. Critical understanding of the areas of management—such as finance, human resources, marketing, technology and strategic management—and the ability to evaluate their application to ensure efficiency and effective function in hospitality, tourism and event contexts.
4. An ability to analyse and evaluate the structures of hospitality, tourism and event organizations and their wider industries, and the political, technological, social, environmental and economic factors which affect or impact upon the supply of, and demand for, hospitality, tourism and events.
5. Critical understanding of the preferences, needs and expectations of employees, guests, customers and event participants, and the analytical skills to develop appropriate responses in both individual and group contexts.
6. A range of higher-order capacities—such as research, analysis, problem solving and decision making—in relation to current management challenges and issues within the international hospitality, tourism and events industries.
7. Critical awareness of, and ability to respond to, moral, ethical, sustainability, legal, risk and safety issues in hospitality, tourism and event contexts, including relevant legislation and professional codes of conduct.
8. An ability to creatively plan, design, lead, manage and execute practical activities in hospitality, tourism and event settings, using appropriate professional techniques, procedures and technologies.
9. Academic, literacy and communication skills, and the ability to apply them effectively across a range of professional and academic contexts and mediums.
10. The numeracy and data-handling skills required to manage budgets, analyse quantitative information and support evidence-based decision making.
11. An ability to work effectively both independently and with others, acting as a team member and as a leader in operational and managerial contexts.
12. Proactive responsibility for their own learning and continuing personal and professional development through self-appraisal, reflection and engagement with industry practice.

Two Paid Industry Placements

All students must complete two work placements/internships of 5 months each as an assessed part of their programme that will lead to the award of the Swiss Alpine Diploma in Hospitality & Events Management. The module(s) are assessed through submission of daily reflective logs and a final summative reflective report.

Swiss Alpine Center at City Unity College has a Careers and Placement Office who assist students with finding appropriate placements and liaise with employers across a range of industries. The course teams also have a range of industry contacts to assist in the placement process.  The Careers and Placement Office continue to support students during their placement, including visiting students to ensure they are getting the most from the professional and personal development experiences.

Dual Qualifications

Cardiff Metropolitan University validated the new Alpine Center program of study in 2026 at City Unity College. Students who join the Alpine Center program in Greece will have the opportunity to earn a British Bachelor's degree in Hospitality and Events Management, awarded by Cardiff Metropolitan University while studying at City Unity College in Greece.

Our students have the unique opportunity of graduating with dual qualifications: a Swiss Alpine Center Diploma in Hospitality and Events Management if they complete two paid internships and a BA(Hons) Hospitality & Events Management from Cardiff Metropolitan University. This makes our students very competitive and employable.