Who this course is for:

Individuals interested in acquiring knowledge, skills and practice to work in the different segments of this industry, namely:

  • Conventions 
  • Exhibitions
  • Media and product launches 
  • Awards ceremonies, sports events 
  • Charity events, trade shows 
  • Association meetings
  • Cultural events such as film and music festivals 
  • Fashion shows
  • Museum and gallery openings 
  • Concerts, and carnivals
  • Other events include parties, weddings and anniversaries.


This two-year programme aims to equip individuals with the knowledge, understanding and skills required for success in employment in the Events and Conventions industry at supervisory or management level.   Individuals will acquire and develop skills that are transferable (Common skills) and will enable them to meet changing circumstances that they will encounter in their employment and the hospitality environment in general. The programme consists of two academic semesters (October to March) and two paid industry placements (May to September).


The Swiss Alpine Diploma in Events and Conventions Management programme is delivered in an actual hotel and hospitality campus, in order to offer students opportunities to see service related practices taking place. Equal emphasis is given to acquiring knowledge on the operation and management of different departments and to applying it in a real business environment. In order to achieve this, students of the Events and Conventions Management programme, participate in various conferences, exhibitions and special events that happen in Athens.

First year students study about MICE (meetings, incentives, conferencing, exhibitions) operations such as customer service, food and beverage service, event set up and organization, venue selection, budgeting, accounting principles, and introduction to Event management. During the second year the students become more involved in the managerial aspects of Event and Convention operations and the hospitality industry in general. This involves the event management process, contracts and negotiations, vendor relations, financial accounting, human resources, organizational behavior, and Events and Conventions marketing studies.

In this way, students will get the necessary knowledge and ambition to participate in an actual industry practice placement during the summers.

Particular emphasis is placed on developing professional competences such as effective communication, information technology, customer care, teamwork, leadership etc. by incorporating relevant 'professionalism seminars' into the curriculum and assessing students on their professional attitude as well as academic performance.


The Events and Conventions Management curriculum has been devised in collaboration with Alpine’s Industry Advisory Board, which provides advice and valuable insights on the necessary skills and knowledge that future professionals and leaders in this industry should possess.

Year 1

  • Introduction to Event & Convention Management
  • Event Planning and Production
  • Venue Management and Operations
  • Personal Development Planning
  • Business Applications
  • Finance for Managers
  • Managing People and Organizations
  • Applied Events Operations
  • Customer Service Workshops
  • Industry Placement I

Year 2

  • Event Project Management
  • Event Catering
  • Major Incident and Crisis Management
  • Financial Planning for Business
  • Human Resources Management
  • Marketing
  • Research Skills
  • Integrated Project
  • Industry Placement II

Ability may get you to the top, but it takes character to keep you there!


What our Alpiner’s Say:

From day one we learned to always push ourselves beyond excellence and then push some more. Its true what they say about the alpine formula: ALPINE= Professionalism + Education + Personality. ...read more

I'm excited to apply my knowledge to grow our enterprise and seek out expansion opportunities. ...read more

I’ve been given the opportunity to meet people from all over the world who soon became like my second family, as well as the doorstep to travel the world both while I study and later when I begin working. ...read more

The biggest thank you to all to all my lecturers over the years. You were the best I could ever hope for! ...read more

Alexander Kyramarios-Swiss Alpine Diploma in Hotel Management

Alexander Kyramarios

Swiss Alpine Diploma in Hotel Management 2010

The fresh, exciting and relevant classes offered by Alpine Center suited my needs perfectly. ...read more

I hold two qualifications:  A Swiss Diploma in Hotel Management from Alpine Center and a Bachelor of Arts (Honours) Degree in Hospitality and Tourism Management. ...read more

Sandra Preye Nelson Charpidou-BA(Hons) International Hospitality & Tourism Management

Sandra Preye Nelson Charpidou

BA(Hons) International Hospitality & Tourism Management 2020

The program of study is so comprehensive that now at the end of my studies I can’t just believe how much I have learned about the details that are so important and make a difference in a successful hotel operation. ...read more

I learned how to take initiatives, be responsible, and become a valuable team member, which is key to a successful career ...read more

Patrick Loutfi-Spa Management Specialization

Patrick Loutfi

Spa Management Specialization 2010

Alpine Center provides courses that cover a wide and valuable range of issues concerning the spa industry and how to operate a spa facility efficiently and effectively. ...read more

I am a proud graduate of the Alpine Centre, the Swiss Business School for Hotel & Tourism Management.   Being from Lebanon,  I chose to study at this Swiss school’s campus located in Greece. ...read more

My learning experience was beyond expectations. I obtained a sound grasp of the global event industry and advanced my skills in event management. ...read more

I took control of my professional development and studied at my own pace and on my own schedule. Two years later I am so pleased to have learned so much and have earned the prestigious awards from both Alpine & AHLEI. ...read more

To achieve my goals, I trusted with all my heart Swiss Alpine Center, which provided me great learning opportunities, encouraged me all the way for self-improvement and rendered this lifelong education process an exciting journey that one does not want to end. ...read more

I’ve loved my time here in Alpine. The course subjects were very interesting, specific in their aims and broad in their teaching. ...read more

I gained more than I bargained for thanks to the Alpine family with the chance to interact with individuals from different corners of the world and society, network with successful professionals and organizations ...read more









Decades of Experience