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BA(Hons) International Hospitality & Tourism Management

BA (Hons)
3 Years

Philosophy of the Program:

Swiss Alpine Center’s program of study in hospitality and tourism management requires that students learn to run a business from the bottom-up, learning the details of every department including the role and job description of each and every staff member.  This comprehensive Swiss method of teaching which includes a balanced combination of practical courses mixed with management theory and applied business exercises, is what has earned Swiss hotel schools their reputation in the world of hospitality education.

Alpine’s program also enables the student to acquire the business skills necessary to manage a hotel operation profitably, while at the same time adhering to world class hospitality standards.

Besides business skills, students enrolled on the Swiss Alpine Diploma in Hotel Management acquire soft skills that are of utmost importance to the hospitality industry. These include attention to detail, flexibility, reliability, teamwork, immaculate presentation, leadership skills, innovation and above all exceptional customer service skills. Students are evaluated on their professional attitude as this plays an important role in hospitality.



The International Hospitality Management programme is comprised of a number of core management and hospitality specific modules as you will see in the curriculum of each year below.

One of the big advantages of studying hospitality management is the transferable skills gained through such an education. Simply put, transferable skills are those that can be applied to, and are in demand by, businesses not necessarily under the umbrella of hospitality and tourism services.

In general, they are technical skills such as communications technology, people skills, sales and marketing skills, human resources, finance, accountancy skills, strategic business, and entrepreneurship. Some of Alpine’s graduates can be found working successfully in non-hospitality/tourism occupations belonging to the service management industries also known as the experience economy, including telecommunications, training and education, banking, consultancy, human resource consultancy, sales and marketing, finance, and television and broadcasting to name a few.

Dual Qualifications

Cardiff Metropolitan University validated the Alpine Center program of study in 2012 at City Unity College. Students who join the Alpine Center program at City Unity will have the opportunity to earn a British Bachelor's degree in International Hospitality & Tourism Management,awarded by Cardiff Metropolitan University. Our students have the unique opportunity of graduating with dual qualifications: a Swiss Alpine Center Diploma and a BA(Hon) from Cardiff Metropolitan University. This makes our students very competitive and employable.

Course Structure

Year 1
Year 2
Year 3
Admissions Requirements
  • Food and Beverage Service Management
    Room Division Operations
    Academic Research & Writing I: Critical Perspective
    Diversity and Social Inclusion for Hospitality & Tourism
    Hospitality & Tourism Business Environment
    Finance for Hospitality & Tourism Managers
    Managing People and Organisations
  • Strategic Business Project
    Hospitality Operations & Control Management
    Academic Research and Writing II: Structure and Process
    Marketing for Hospitality and Tourism
    Financial Planning For Business
    Human Resource Management in Hospitality and Tourism
    Work Experience with Personal Development Planning
    Law and Ethics in Hospitality and Tourism
  • Digital Marketing and Public Relations for Hospitality and Tourism
    Entrepreneurship & Business Planning
    Revenue Management
    Tourism Planning and Development
    Corporate Finance
    Hotel Logistics
    Enterprise Project
    Strategic Management for Hospitality and Tourism
    HR Strategy and Professional Practice
  • Holders of Higher National Diplomas or accredited Swiss Alpine Diplomas in Hotel Management, Events and Conventions Management, or Culinary Arts.
    We welcome applications from mature students without formal qualifications or traditional entry requirements but with relevant experience and a proficient level of English with the ability to pursue the programme successfully.
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