Professional Diploma in Digital Marketing for Hospitality and Tourism [Distance Learning]

Level:

All Levels

Qualification:

Professional Diploma

Campus:

Online Campus

Duration:

50-hours | 12-month access

Apply online

Alpine Center, the Swiss Business School for Hospitality and Tourism Management in partnership with the professional education organization BetterBrand Academy offer the Professional Diploma in Digital Marketing for Hospitality and Tourism.

This unique program of studies does not require any previous experience on digital marketing from its applicants and is suitable both for young learners as well as experienced professionals.

Contains 50 hours of on-demand learning distributed within 18 complete modules, presented and demonstrated by 14 Industry Experts with real time industry experience that aim to forge you into a Digital Marketing Specialist for the Hospitality and Tourism Industry upon your successful completion of this fully online course.

The curriculum is perfectly designed to offer to its applicants and graduates a complete understanding that will help them to manage the online presence and sales of any business that is industry related such as hotels, restaurants and coffee bars.

To graduate, applicants shall score 70% and above in the multiple-choice exam that contains 140 questions based on the material taught. After the successful completion of the course, applicants will receive their Professional Diploma that they will be able to download and use for their CV’s and add to their LinkedIn Profiles.

Curriculum:

• Introduction to Digital Marketing
• Branding in Digital Marketing
• Content Marketing & Creation
• Digital PR & Media Writing
• Websites & Landing Pages
• Search Engine Optimization (SEO)
• Social Media Platforms and Features
• Online Travel Agents (OTA’s) & Online Guest Relations
• Paid Advertising
• E-Commerce Marketing
• Influencer Marketing
• Email Marketing
• Mobile Marketing
• Engineering as Marketing
• Campaign Monitoring and Reporting
• Online Revenue Management & Digital Partnerships
• GDPR and Legal Issues
• Digital Marketing Strategy
• Final Exam