About

Alpine Center, the Swiss Business School for Hospitality and Tourism Management in partnership with the professional education organization BetterBrand Academy offer the Professional Diploma in Digital Marketing for Hospitality and Tourism.

Description

This unique program of studies does not require any previous experience on digital marketing from its applicants and is suitable both for young learners as well as experienced professionals.

Contains 50 hours of on-demand learning distributed within 18 complete modules, presented and demonstrated by 14 Industry Experts with real time industry experience that aim to forge you into a Digital Marketing Specialist for the Hospitality and Tourism Industry upon your successful completion of this fully online course.

 

The curriculum is perfectly designed to offer to its applicants and graduates a complete understanding that will help them to manage the online presence and sales of any business that is industry related such as hotels, restaurants and coffee bars.

To graduate, applicants shall score 70% and above in the multiple-choice exam that contains 140 questions based on the material taught. After the successful completion of the course, applicants will receive their Professional Diploma that they will be able to download and use for their CV’s and add to their LinkedIn Profiles.

Curriculum:

  • Introduction to Digital Marketing
  • Branding in Digital Marketing
  • Content Marketing & Creation
  • Digital PR & Media Writing
  • Websites & Landing Pages
  • Search Engine Optimization (SEO)
  • Social Media Platforms and Features
  • Online Travel Agents (OTA’s) & Online Guest Relations
  • Paid Advertising
  • E-Commerce Marketing
  • Influencer Marketing
  • Email Marketing
  • Mobile Marketing
  • Engineering as Marketing
  • Campaign Monitoring and Reporting
  • Online Revenue Management & Digital Partnerships
  • GDPR and Legal Issues
  • Digital Marketing Strategy
  • Final Exam

The only source of knowledge is experience. At Swiss Alpine Center we provide it!

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What our Alpiner’s Say:

Hospitality Management was not my first choice but it was my final one, I had a passion to work with the people and help the environment. ...read more

I am a proud graduate of the Alpine Centre, the Swiss Business School for Hotel & Tourism Management.   Being from Lebanon,  I chose to study at this Swiss school’s campus located in Greece. ...read more

From day one we learned to always push ourselves beyond excellence and then push some more. Its true what they say about the alpine formula: ALPINE= Professionalism + Education + Personality. ...read more

My learning experience was beyond expectations. I obtained a sound grasp of the global event industry and advanced my skills in event management. ...read more

I’ve been given the opportunity to meet people from all over the world who soon became like my second family, as well as the doorstep to travel the world both while I study and later when I begin working. ...read more

Patrick Loutfi-Spa Management Specialization

Patrick Loutfi

Spa Management Specialization 2010

Alpine Center provides courses that cover a wide and valuable range of issues concerning the spa industry and how to operate a spa facility efficiently and effectively. ...read more

The name “Alpine Center” is synonymous with eminent success and high-reaching progress through setting goals and achieving them. ...read more

I have completed my most unforgettable internship in the luxurious 5-star St Regis Hotel in Doha, Qatar:  a 5 months’ internship filled with challenges, learning new skills and techniques ...read more

I gained more than I bargained for thanks to the Alpine family with the chance to interact with individuals from different corners of the world and society, network with successful professionals and organizations ...read more

Sandra Preye Nelson Charpidou-BA(Hons) International Hospitality & Tourism Management

Sandra Preye Nelson Charpidou

BA(Hons) International Hospitality & Tourism Management 2020

The program of study is so comprehensive that now at the end of my studies I can’t just believe how much I have learned about the details that are so important and make a difference in a successful hotel operation. ...read more

To achieve my goals, I trusted with all my heart Swiss Alpine Center, which provided me great learning opportunities, encouraged me all the way for self-improvement and rendered this lifelong education process an exciting journey that one does not want to end. ...read more

I hold two qualifications:  A Swiss Diploma in Hotel Management from Alpine Center and a Bachelor of Arts (Honours) Degree in Hospitality and Tourism Management. ...read more

Alpine Center gives great opportunities to its students, and as a Culinary Arts graduate I really want to thank all the teachers as they have done the best job. ...read more

Alexander Kyramarios-Swiss Alpine Diploma in Hotel Management

Alexander Kyramarios

Swiss Alpine Diploma in Hotel Management 2010

The fresh, exciting and relevant classes offered by Alpine Center suited my needs perfectly. ...read more

I took control of my professional development and studied at my own pace and on my own schedule. Two years later I am so pleased to have learned so much and have earned the prestigious awards from both Alpine & AHLEI. ...read more

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Graduates

4

Campuses

18

Programms

35

Years of Experience