About

Alpine Center, the Swiss Business School for Hospitality and Tourism Management in partnership with the professional education organization BetterBrand Academy offer the Professional Diploma in Digital Marketing for Hospitality and Tourism.

Description

This unique program of studies does not require any previous experience on digital marketing from its applicants and is suitable both for young learners as well as experienced professionals.

Contains 50 hours of on-demand learning distributed within 18 complete modules, presented and demonstrated by 14 Industry Experts with real time industry experience that aim to forge you into a Digital Marketing Specialist for the Hospitality and Tourism Industry upon your successful completion of this fully online course.

 

The curriculum is perfectly designed to offer to its applicants and graduates a complete understanding that will help them to manage the online presence and sales of any business that is industry related such as hotels, restaurants and coffee bars.

To graduate, applicants shall score 70% and above in the multiple-choice exam that contains 140 questions based on the material taught. After the successful completion of the course, applicants will receive their Professional Diploma that they will be able to download and use for their CV’s and add to their LinkedIn Profiles.

Curriculum:

  • Introduction to Digital Marketing
  • Branding in Digital Marketing
  • Content Marketing & Creation
  • Digital PR & Media Writing
  • Websites & Landing Pages
  • Search Engine Optimization (SEO)
  • Social Media Platforms and Features
  • Online Travel Agents (OTA’s) & Online Guest Relations
  • Paid Advertising
  • E-Commerce Marketing
  • Influencer Marketing
  • Email Marketing
  • Mobile Marketing
  • Engineering as Marketing
  • Campaign Monitoring and Reporting
  • Online Revenue Management & Digital Partnerships
  • GDPR and Legal Issues
  • Digital Marketing Strategy
  • Final Exam

The only source of knowledge is experience. At Swiss Alpine Center we provide it!

;

What our Alpiner’s Say:

I am a proud graduate of the Alpine Centre, the Swiss Business School for Hotel & Tourism Management.   Being from Lebanon,  I chose to study at this Swiss school’s campus located in Greece. ...read more

I hold two qualifications:  A Swiss Diploma in Hotel Management from Alpine Center and a Bachelor of Arts (Honours) Degree in Hospitality and Tourism Management. ...read more

Panagiotis Grigoriou-Swiss Alpine Diploma in Hotel Management

Panagiotis Grigoriou

Swiss Alpine Diploma in Hotel Management 2019

I find the training I have received at the Four Seasons Astir Vouliagmeni, prior to its opening, most inspiring. I feel privileged and can foresee a brilliant career ahead of me. ...read more

I took control of my professional development and studied at my own pace and on my own schedule. Two years later I am so pleased to have learned so much and have earned the prestigious awards from both Alpine & AHLEI. ...read more

Alexander Kyramarios-Swiss Alpine Diploma in Hotel Management

Alexander Kyramarios

Swiss Alpine Diploma in Hotel Management 2010

The fresh, exciting and relevant classes offered by Alpine Center suited my needs perfectly. ...read more

Swiss Alpine Center, one of the premier Hospitality & Tourism Business Schools in Europe, was my first and final choice when I decided to further my education. ...read more

Distance Learning is ideal for working people who want to raise the bar and move forward in their career! ...read more

Alpine Center gives great opportunities to its students, and as a Culinary Arts graduate I really want to thank all the teachers as they have done the best job. ...read more

My learning experience was beyond expectations. I obtained a sound grasp of the global event industry and advanced my skills in event management. ...read more

The biggest thank you to all to all my lecturers over the years. You were the best I could ever hope for! ...read more

From day one we learned to always push ourselves beyond excellence and then push some more. Its true what they say about the alpine formula: ALPINE= Professionalism + Education + Personality. ...read more

I learned how to take initiatives, be responsible, and become a valuable team member, which is key to a successful career ...read more

Sandra Preye Nelson Charpidou-BA(Hons) International Hospitality & Tourism Management

Sandra Preye Nelson Charpidou

BA(Hons) International Hospitality & Tourism Management 2020

The program of study is so comprehensive that now at the end of my studies I can’t just believe how much I have learned about the details that are so important and make a difference in a successful hotel operation. ...read more

The name “Alpine Center” is synonymous with eminent success and high-reaching progress through setting goals and achieving them. ...read more

Hospitality Management was not my first choice but it was my final one, I had a passion to work with the people and help the environment. ...read more

;

5450

Graduates

4

Campuses

18

Programms

35

Years of Experience