Are you thinking about getting an MBA but feel as if it might not be so relevant in the workplace? Our MBA is focused entirely on digital, so that you can apply the new skills and knowledge gained immediately in your daily work.

Through practical lessons and teamwork in simulated business environments, we will support you in understanding workplace situations, as well as the strategies every manager needs to bring forward change and innovation.


Who is this course for?

  • Mid and senior level Managers 
  • Executives looking to upgrade their skills in the modern digital world
  • Anyone with a managerial or business work background, interested in gaining much needed skills and competencies
  • Whoever wants to learn about the latest digital innovation strategies and business models
  • Individual interested in a career change, a promotion or entering a new Industry

Learning Outcomes

The Programme is designed to provide:

  1. A thorough understanding of the core disciplines in the managerial arena, with a focus on accounting, finance, managing people and strategy for digital transformation.
  2. Practical knowledge and experiential learning to deepen technical principles of digital business, technology, and the modern methods used for data search and retrieval, and how these inform the modern organisations.
  3. Practical analysis of international best practices in identifying opportunities for and applying digital innovation strategies and management techniques to gain a competitive advantage in the digital market.
  4. Equip learners with traditional and innovative tools and techniques to successfully implement digital transformation initiatives at a higher level, and lead teams in a cross-departmental approach to solving business problems.
  5. Produce effective managers who are able to independently improve the quality of management decision-making, strategy, leadership and business practice across a range of organisations and in a variety of contexts.
  6. Deepen students’ knowledge and awareness of the links in management and leadership theories, practices and values to innovation and organisational change.
  7. Enhance essential transferable skills such as independent critical, creative and strategic thinking, confident decision-making and analytical skills, as well as desirable employability skills which can be further developed within the simulations and placement opportunities facilitated during Programme.
  8. Provide students with an opportunity to test their knowledge in a stimulating and engaging environment, with blended teaching techniques and both traditional and innovative methods.


Course Content

Disruptive Change Management (15 credits)
In an era where nothing is permanent, organisations need to think on their feet to survive the next wave of disruption. Managers are required to understand and apply best practices from change management theories to inform their leadership skills and effective decision-making.

Digital Marketing Tools and Strategies (15 credits)
The module aims to provide students with an in-depth knowledge of traditional and digital marketing practices and the ways to strategically enter a target market, while subsequently creating and maintaining a competitive advantage that can guarantee success for the business.

Applied Research Methods for Digital Business (15 credits)
Considering that no prior knowledge of statistics is assumed, students will acquire the research tools needed for a relevant piece of creative research that is able to make a practical contribution to the issues digital businesses face and will be able to make an informed decision about which methodology suits a particular problem.

Digital Transformation and New Business Models (15 credits)
In past decades, organisations from around the world have had to deal with a massive increase in the use of technology and its applications in every aspect of the business. The module focuses on practical tools, practices, processes and techniques used to deploy successful digital transformation projects.Students will be introduced to internal and external factors that can make or break these types of projects, including the role of customers in the mix.

Technology Management (15 credits)
The organisations of today need to consider the fundamental role of technology in every aspect of the business, and not just simply in the acquisition of IT tools. Thus, managers are required to look at the strategic advantage of deploying technology strategies at a variety of different levels, from employees and how their work can benefit from it to business models, information and so forth.

Digital Organisations and Culture (15 credits)
Digital organisations are not only those operating in the tech sector. Nowadays, most businesses include a digital component that cannot – and should not be ignored. The module looks at the different roles of people in a digital business, presenting theories linked to HR, organisational behaviour, coaching and customer-centric activities.

Global Innovation Project (60 credits)
The module supports and guides students towards the production of an independent piece of original business research taking the form of a business research project. Students will have the opportunity to apply their prior knowledge to real-life research questions that arise from their placement experience. and will learn to undertake and critically assess business research, its impact and its contextual nature.

+2 Elective Modules from:

Data-driven Organisations (15 credits)
Data analytics is revolutionising the management of almost every organisation in the world, making them more efficient, transparent and ethical. Managers are required to understand the potential value of data to create a competitive advantage, as well as enhancing organisational chances at change.

The course aims to provide all the practical skills necessary to gain an understanding of data analytics, including Big Data and its applications. Students will learn how data can be captured in different formats and the variety of sources available.

Business Plan and Finance (15 credits)
One of the key components of the success of a company is related to the financials, and the ability of managers and entrepreneurs to interpret data to help growth. During the module, students will learn when and why to write a business plan, and how its elements fit together.

Innovation and Design Process (15 credits)
Contemporary management theories recognise the fundamental role of innovation and design as ways of thinking and analysing the business in order to gain or maintain a competitive advantage. Furthermore, most of the prominent organisations in the Fortune 500 list are innovation-driven companies. Because innovation has proven to be a difficult, uncertain and risky matter, managers and entrepreneurs will benefit from learning how to strategically and operationally manage innovation in technology, market and processes.

Project Management Methodologies (15 credits)
In modern business, project management is a skill that is very much in demand in every department, sector and country of operations. Managers are therefore required to appreciate the principles and methodologies offered by project management and apply them to improve the efficiency of the organisation, as well as its ability to be agile and adaptable through disruptions.

Tech Tools for Digital Learning (15 credits)
The recent global pandemic has shone a light on the importance of accounting for new ways of teaching and learning. Employees in all sectors, positions and roles need to acquire new skills and knowledge, to continue to be relevant and bring growth within an organisation.

Contemporary best practices in the global context will provide students with effective solutions that can be looked at for understanding the limits and possibilities of digital learning.

Tech Entrepreneurship (15 credits)
Students entering the business world need to develop certain skills and competencies to enhance and increase their practical experience, especially in relation to the tech start-up world. Whether interested in starting a business, or working in a start-up environment, students will require certain knowledge and skills that are linked to an entrepreneurial mindset. During this course, students will be given the opportunity to work on their own start-up idea and bring it to life.


Teaching & Assessment

You will be assessed through a variety of coursework, from essays to projects, group poster to portfolios. No written exams in the mix!

We use a block teaching schedule, which allows us to concentrate on two 15 credit modules or one 30 credit module every 6 weeks. To promote engagement, students will attend group preparation classes in the morning, as a way of facilitating learning through independent research, peer feedback, and critical thinking.

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What our Alpiner’s Say:

I have completed my most unforgettable internship in the luxurious 5-star St Regis Hotel in Doha, Qatar:  a 5 months’ internship filled with challenges, learning new skills and techniques more

Patrick Loutfi-Spa Management Specialization

Patrick Loutfi

Spa Management Specialization 2010

Alpine Center provides courses that cover a wide and valuable range of issues concerning the spa industry and how to operate a spa facility efficiently and effectively. more

My learning experience was beyond expectations. I obtained a sound grasp of the global event industry and advanced my skills in event management. more

Sandra Preye Nelson Charpidou-BA(Hons) International Hospitality & Tourism Management

Sandra Preye Nelson Charpidou

BA(Hons) International Hospitality & Tourism Management 2020

The program of study is so comprehensive that now at the end of my studies I can’t just believe how much I have learned about the details that are so important and make a difference in a successful hotel operation. more

The name “Alpine Center” is synonymous with eminent success and high-reaching progress through setting goals and achieving them. more

To achieve my goals, I trusted with all my heart Swiss Alpine Center, which provided me great learning opportunities, encouraged me all the way for self-improvement and rendered this lifelong education process an exciting journey that one does not want to end. more

I learned how to take initiatives, be responsible, and become a valuable team member, which is key to a successful career more

Alexander Kyramarios-Swiss Alpine Diploma in Hotel Management

Alexander Kyramarios

Swiss Alpine Diploma in Hotel Management 2010

The fresh, exciting and relevant classes offered by Alpine Center suited my needs perfectly. more

Swiss Alpine Center, one of the premier Hospitality & Tourism Business Schools in Europe, was my first and final choice when I decided to further my education. more

Alpine Center gives great opportunities to its students, and as a Culinary Arts graduate I really want to thank all the teachers as they have done the best job. more

The biggest thank you to all to all my lecturers over the years. You were the best I could ever hope for! more

Alpine Center: a solid ground to take off towards Hospitality Management.  3 great years that will always stay in my mind! more

Hospitality Management was not my first choice but it was my final one, I had a passion to work with the people and help the environment. more

I’ve been given the opportunity to meet people from all over the world who soon became like my second family, as well as the doorstep to travel the world both while I study and later when I begin working. more

From day one we learned to always push ourselves beyond excellence and then push some more. Its true what they say about the alpine formula: ALPINE= Professionalism + Education + Personality. more









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