Events Management Specialisation Diploma [Distance Learning]

Level:

Specialisation Diploma

Qualification:

Specialisation Diploma in Events Management

Campus:

Switzerland, Online Campus

Duration:

Part Time

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A 5-Course Diploma of Specialization in Events & Conventions Management by Distance Learning

Aimed at those planning to work in, or are already working in the events industry, this Distance Learning course provides students with an in-depth understanding of strategies and requirements for the creation and design of all types of events including meetings, conferences, conventions and special events. Students will learn principles of researching, planning, managing and delivering events as well as budgeting, venue selection, marketing and selling strategies. Students aspiring to assume management positions in the events and conventions industry will also acquire the skills and competencies needed to effectively manage the event workforce.

From recruiting and training, to communicating and motivating employees working in this fast paced industry, the course explores the operational and strategic issues that apply to the management of human resources in each of the major event areas. The course further covers trends and issues in destination and venue marketing, strategic marketing planning and ROI as well as future challenges, opportunities and supply-side developments.

Course Descriptions

• Introduction to the Business Travel Industry

  The course is a comprehensive introduction to the rapidly expanding field of Convention, Event, Incentive, Corporate Hospitality and Exhibition Management. It familiarizes students with the main actors on both the demand and supply sides of this exciting field of the hospitality industry, discusses the role of intermediaries in bringing the two sides of the market together and identifies contemporary and future trends in business travel.

• Special Events Operations and Design

  This course examines in depth the strategies and requirements for the creation and design of special events. As competition among meeting planners increases, the need to design memorable and extraordinary events is a major concern for professionals involved in this field. This course familiarizes students with the basic principles of design, effective procurement, coordination and implementation of all the products and services, that will bring an event to life. 

• Events & Conventions Project Management

  The course provides an in-depth study of the principles and practices associated with researching, planning, managing and delivering events and conventions. It discusses the key components for staging an event, from its original concept to its evaluation. It covers topics ranging from initial budgeting to venue selection, from food and beverage requirements to transportation, providing a holistic and hands-on approach both to students and events managers.  

• Marketing Events & Conventions

  This course provides a complete insight into the marketing and promotion of destinations and venues for conference, convention and business events. It examines the marketplace and explains how its components and players interact, highlighting the increasing complexities and dynamics of the international meeting industry. This course covers key areas in marketing, such as trends and issues in destination and venue marketing, selling strategies, strategic marketing planning and ROI. In addition, it explores future challenges, opportunities and supply-side developments shaping this sector.

   

• Human Resource Management for Events

  This course explores the operational and strategic issues that apply to the management of human resources in each of the major event areas - business, arts and entertainment, sporting and public events. It assists students in developing the skills and competencies needed to effectively manage the event workforce which may range from the event management team and paid staff, to hundreds of volunteers and numerous suppliers. It examines the various principles required to recruit, train, communicate, retain and motivate employees working in this fast paced, high stress level industry.